NOTHING STOPS
CD/ Will Esparza
CD/ Zach Hilder
Writer/ Lauren Smith
Art Director/ Rance Randle
Right before Serena Williams entered the semi-final round of the 2014 US Open, and right before Powerbeats 2 Wireless debuted, we created a collaborative soft launch for the new product.
Hitting at just the right moment, we got 1.2 million YouTube views in 2 days, and then followed it up with a congratulations freestyle from famed lyricist Sunni Patterson – who was also featured in the film’s soundtrack, “Black Unicorn” by 2Chainz.
As a way to continue the product push after the LeBron and Serena campaigns we created a series of product films devoted to displaying the range in use for the product. While giving us an intimate look into our athletes workout routine.
CAM NEWTON
ALEX OVECHKIN
ZOU SHIMMING (Famous Chinese boxer)