ACD / Rance Randle
Sr. Writer / Tim Deasy
Some people think telecom is boring – but AT&T let me shave people’s heads. So there. During the 2018 college football season, we wanted to get fans excited about the massive number of games they were streaming on DIRECTV mobile.
So, as part More For Your Thing campaign, we decided to give the fans exactly what they wanted – more ways to show their fandom.
In collaboration with Derek the Barber, we created a pop-up at AT&T sponsored universities – giving fans a way to demonstrate their pride in a whole new way. The Saturdo. We gave thousands of Saturdos at the nation’s top schools, and even got a booth at the 2019 CFB Championship.