Peloton // Row Launch – Rance Randle

Peloton Row
To launch Peloton Row we needed to create an informational film that showed
every last feature of the product. In past years, the brand has interviewed instructors as they deliver extremely intimidating information. So we decided to lighten it up a bit. Especially considering our research which told us people are lost regarding rowing and what it can do.

We hit over 1mm views in 24 hours on IG and beat our launch forecast by 22%.
The end-to-end viewing of the film also grew by 35%.

Creative Director - Rance Randle
Sr. Creative - Cyrus Coulter
Sr. Creative - John Figone
Sr. Creative - Katie Callahan

Director - David Chafei