Peloton Rebrand

In May of 2023, our Chief Marketing Officer issued a challenge: In order to broaden our
reach we need to infuse our brand with vitality and pivot from feeling unattainable sable to
a more approachable lifestyle brand. This directive sparked a comprehensive overhaul
of our brand, encompassing a revitalized visual identity and a strategic reorientation
across television, performance, social, and static.

The following highlights a selection of these transformative initiatives.

Following the implementation of these changes, we witnessed a remarkable surge in consumer engagement. 

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