Peloton NBA All Star Weekend
As proud sponsors of the NBA, we were granted a prime presence at the All-Star Crossover event. Introducing our concept: "HIIT THAT SHOT." It's an interactive obstacle course designed to challenge both your fitness and basketball prowess. Each station progressively ramps up the intensity, pushing participants to new heights of endurance and skill. Our on-site activation saw over 50,000 participants. This led to a 10% increase in site traffic over that weekend. 

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Head of Creative - Rance Randle
Creative Directors - Taylor Marsh, Jackson Harper, Ray Smiling, Pat Horton
Designers - Olivia Neagle, Show Yoda, and Ally Colisto 

                                                        © 2024 Rance Randle. All rights reserved.

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