Re-Established

LeBron James has "Akron Est. 1984" tattooed on his body. So when he returned in 2014 after leaving, it was monumental news. We framed it as the Re-Establishment of his legacy, telling the story of his comeback through Powerbeats Wireless. The film was complemented by an interactive YouTube journey, highlighting the key locations that shaped LeBron into who he is today. Sales for the new product soared, exceeding forecasts by 40%.

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RE-ESTABLISHED/ LONG FORM
The film reached over 12.5 million views in just 24 hours.
Director / Nabil
Editor / Leo Scott

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Executive Creative Director / Will Esparza
Executive Creative Director/ Zach Hilder
Sr. Creative / Rance Randle
Sr. Creative / Lauren Smith
Copywriter / Kervins Chauvet
Sr. Designer / Doug Alves
Designer / Alejandro Larramindi 





                                                        © 2024 Rance Randle. All rights reserved.

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