RE-ESTABLISHED
Sr. CW / Lauren Smith
Sr. AD / Rance Randle
Jr CW / Kervan Chauvet
Design Director / Doug Alves
Designer / Alejandro Larramendi
LeBron James has “Akron Est. 1984” inked on his body.
So after he left, his 2014 return was big news. We packaged it as the Re-Establishment of his legacy, telling the story of his return through Powerbeats Wireless.
The film was accompanied by an interactive YouTube journey that took LeBron through the seminal locations that made him who he is today.
RE-ESTABLISHED/ LONG FORM
The film reached over 12.5 million views in just 24 hours.
Director / Nabil
Editor / Leo Scott
