OK Is Not OK
AT&T was named the Nation’s best network in 2018 – so we wanted to remind consumers that while we were the best, other networks were just okay – and that’s just not okay. In the fight to break through in telecom, we developed content that didn’t highlight our superiority but instead spotlighted the competition’s mediocrity. Because when it comes to your network, you
shouldn’t settle for mediocre.


Creative Director - Dimitri Kalagas
Sr. Creative - Rance Randle
Sr. Creative - William Danilow
Copywriter - Kendra Jones 
Copywriter - Brendan Duffy
Designer - Ray Martin

                                                        © 2024 Rance Randle. All rights reserved.