OK IS NOT OK
CD / Dimitri Kalagas
CD / Christiaan Welzel
ACD / Will Danilow
ACD / Rance Randle
AT&T was named the Nation’s best network in 2018 – so we wanted to remind consumers that while we were the best, other networks were just okay – and that’s just not okay.
In the fight to breakthrough in telecom, we developed content that didn’t highlight our superiority, but instead put a spotlight on the competition’s mediocrity. Because when it comes to your network, you shouldn’t settle for mediocre.
