Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the rocket domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /customers/d/9/a/rancerandle.com/httpd.www/wp-includes/functions.php on line 6114 Beats By Dre // Nothing Stops You – Rance Randle

Nothing Stops You
Right before Serena Williams entered the semi-final round of the 2014 US Open, and right before Powerbeats 2 Wireless debuted, we created a collaborative soft launch for the new product. 

 Hitting at just the right moment, we got 1.2 million YouTube views in 2 days. Then we followed it up with a congratulations freestyle from famed lyricist Sunni Patterson – who was also featured in the film’s soundtrack, “Black Unicorn” by 2Chainz. 

 

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As a way to continue the product push after the LeBron and Serena campaigns, we created a series of product films devoted to displaying the range in use for the product. While giving us an intimate look into our athlete's workout routine.

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